One of my articles that I featured last time is a marketing proposal. A marketing proposal is a write-up that tackles the strategies, materials used and the target audience of the product. It is usually done in a reporting process to be presented before the higher persons in a company (especially in food and heavy industries). It also serves as a suggestion of the employee to help the company’s marketing prosper and make their income grow. What is a proposal in general? A proposal is a suggestion or plan in a formal writing or presentation showing what needs to be done. In marketing, it answers the question “What do we need to do to introduce our product or need to rise our revenues up and make expenditures drop?” The proposal also introduces the product or service to the executives. The marketing essay that yours truly wrote was an example of a proposal that introduces the new service.

How to write a marketing essay?

  1. The target market

Who will be the target market of your product or service? There goes the target market. The target market is a category of people considering class standards. This goes from A, which means the highest, and E, the lowest. The proposal’s strategy is usually defined by its target market. The usual target market is from C to E, since they are the majority of the population of the target market. Age, employment status and, if they are employed, what type of job they have. Then the strategies and the coverage of the advertisement would go smoothly.

  1. The product and the slogan

In marketing proposal, you need to define the product and slogan. Example is in my essay, when I mentioned the name of the service “Eurostar” and its slogan “Connecting Britain and Central Europe with ease” now, I will explain, Eurostar is a rail company in Europe that connects London with continental part of Europe, like France. My slogan shows that the connection and relation between the UK and central European nations of Germany and Poland will be much easier in terms of tourism and work-related travel.

  1. Market research

When you have already found the target market and the slogan, do some research about the product or service and the market that will benefit from it. In this research, you need to know the population, literacy rate, life status, type of job they have in the said area, cultures and traditions, income, expenditures, hospitality and many factors to make your market go or no meaning can be sell to the public or not. Sometimes the product is enough to know who will be the target market would be and how it will be sell to. But still market research puts the support to the said product or service.

  1. Tactics and strategies

Now in the marketing proposal, you will also show to the executives what will be your strategies and tactics. What you will go to do? Sponsorship, a radio or television commercial, social media, out of home advertising, such as posters and stickers on a bus, or what will be the other strategies and tactics that you will do to sell your product or service to the public. What materials will you use for your commercial if there is going to be a shooting for a commercial? Who will be the endorsers? In choosing the endorsers, pick a famous celebrity for that but sometimes even a finest commercial does not need a famous endorser right? So, let us go to sponsorships. Who will be sponsored: the sport team; the program in television; a concert or an event that can introduce the product? For this, you need to explain the details of your tactic and strategy before its approval or rejection.

  1. Budget

This is the question that the proposal makers and even the executives will ask you. “How much will be the budget for this?” Let us be clear, they want to have a commercial or an advertisement to create more income while they want to have small expenditures for it. This is what they want; the budget that the company will shell out is the factor for you to make the advertisement successful.

  1. Style of advertising

What style or kind of advertising will you do? If you said all, then do it. It is like there all options to make your product more popular than ever. The more popular, the better, and sometimes they already release the product as their proposal says to the public before advertising. Example of this is a coffee brand new product of which entered the market without any advertisement and when the product became popular, they advertised it as an introduction to the market of what they bought.


There are many ways to create an advertisement. There are tools to get the product or service to be rolled in the market. Creativity, imagination, innovation and emotion are already there, what you need is to defend your product by means of a marketing proposal.


Digital or Press Printing for Z Fold Cards and Marketing Tools

When publishing business cards, leaflets, flyers, Z Fold Cards or posters, a crucial choice has to be made on the way in which it shall be printed; either being digital or press printed. This article looks at the distinction between digital printing and press printing. In addition to this, the advantages and disadvantages of each shall be presented and help you think about your printing specifications.


First of all, digital printing is more economical as it prints directly onto paper; and is therefore about half the price of press printing. Press Printing, on the other hand requires additional work and materials in creating the plates and film. Press publishing is going to be about double the expense of digital printing.


With making the film, plates, placing the press, running the jobs as well as the time it can take for folding, cutting, drying and ending… press printing is a time consuming process. Digital printing is your choice if you are after a quick fix for Z Fold Cards, as certain printers may be able to supply your finished products the same day of service dependent upon their workload.


The digital printing process uses four colours – Black, Cyan, Magenta and Yellow to create an assortment colours. Settings and different set ups on digital printers can create an extensive selection of colour effects. However there’s no guarantee you can get the same colour from printer to printer or batch to batch of ink. Also, it restricts the range of colours available. Press printing will be the better choice if you are after sunset oranges and brilliant reds. The advantages are there’s a vast spectrum of paper colours available, a broad selection of feels, depth and speciality papers like metallic and non-conventional paper are your alternatives for stock.

Paper Specifications

Press printing is the only option if you would like to print posters and Z Fold Cards in size larger than A3. Most digital printers are restricted to 297mm and size & 420mm the biggest, times they can make. You will also get the paper density can also be limited. If you are after another type of material or the thick card, then you’ll require choosing press printing. Traditional press printing also can adapt a large number of contours and paper sizes, perfects for big posters and signage, so your creative thinking is the only limit when it comes to printing.


To sum up, if you require a quick turn around for the booklets, flyers and Z Fold Cards and consistent colour isn’t an issue, digital printing can’t be beaten because of it’s price. Whenever you want poster sized advertising material, embossing and vivid colours blended to precise specifications, metallic finishes, select press printing.

In the event you are still uncertain, speak to a graphic design service. They certainly will recommend a reliable, cost-efficient printing process that is right for you. Employ an established publishing professional, such as Z Folds, to make sure your Z Fold Cards satisfies the best possible standards.

Digital Marketing is the key in e-Commerce in China

Rising interest for outside items, new stages, and a push by the administration are moving the pattern.

As wages have ascended in China, its customers have ventured up their buys of imported merchandise. Yet, now, eager for the most recent items and better costs, they can purchase specifically from outside retailers and providers at the snap of a mouse or the swipe of a screen. Cross-outskirt buyer web based business added up to an expected 259 billion renminbi ($40 billion) in 2015, more than 6 percent of China’s aggregate customer online business, and it’s developing at upward of 50 percent every year. The nation’s significant internet business webpage, Alibaba’s Tmall, has moved into the market with a cross-fringe website (Tmall Worldwide), as have littler customer opponents and new businesses, while US web based business pioneer Amazon is progressively dynamic in China.

Various variables are filling the cross-outskirt incline (show). Chinese center and upper-white collar class customers are hoping to exchange up to remote garments and devices not yet accessible in China, and they like the specialty offerings that conventional “blocks or snaps” traders once in a while offer. Abroad imports bought through such channels, in addition, are frequently costly: for instance, infant recipe from abroad, famous with well-to-do Chinese guardians, regularly costs up to twice as much as a similar item in the Assembled States or Europe. Customers on cross-outskirt online business destinations additionally feel some level of insurance from fake or fake products that frequently go for seaward brands, especially in second-level urban areas and rustic ranges.
Government activity is capable, as well. With an end goal to stem unlawful dim market imports, China has made a good postal obligation of 10 to 50 percent for an expansive rundown of individual utilize things—now and again as meager as a large portion of the typical one. (Obligation expenses of under 50 renminbi are ordinarily postponed.) Eight Chinese urban areas have set up exchange zones meeting all requirements for this duty administration, with more prone to do as such, and internet business players have moved to accelerate the freedom of products through traditions. Built up coordinations administrators are building new conveyance channels to deal with the extending exchange. another web based business turn off from SF Express, is one illustration.
Quick development and rising rivalry are impelling unions and new procedures. Tmall Worldwide has pulled in major outside retailers, for example, US-based Costco and South Korea’s Lotte Bazaar, to its cross-fringe site. Amazon not just as of late opened its seaward shopping destinations to Chinese customers additionally offers clients of its Chinese site ( a rundown of chose outside items with Chinese-dialect depictions and details.
This article is a piece of our arrangement, China Beat, which conveys knowledge into how digitization is reshaping China.

source :

  1. Digital e-Commerce agency 
  2. McKingley
  3. Daxue Consulting