Digital or Press Printing for Z Fold Cards and Marketing Tools

When publishing business cards, leaflets, flyers, Z Fold Cards or posters, a crucial choice has to be made on the way in which it shall be printed; either being digital or press printed. This article looks at the distinction between digital printing and press printing. In addition to this, the advantages and disadvantages of each shall be presented and help you think about your printing specifications.


First of all, digital printing is more economical as it prints directly onto paper; and is therefore about half the price of press printing. Press Printing, on the other hand requires additional work and materials in creating the plates and film. Press publishing is going to be about double the expense of digital printing.


With making the film, plates, placing the press, running the jobs as well as the time it can take for folding, cutting, drying and ending… press printing is a time consuming process. Digital printing is your choice if you are after a quick fix for Z Fold Cards, as certain printers may be able to supply your finished products the same day of service dependent upon their workload.


The digital printing process uses four colours – Black, Cyan, Magenta and Yellow to create an assortment colours. Settings and different set ups on digital printers can create an extensive selection of colour effects. However there’s no guarantee you can get the same colour from printer to printer or batch to batch of ink. Also, it restricts the range of colours available. Press printing will be the better choice if you are after sunset oranges and brilliant reds. The advantages are there’s a vast spectrum of paper colours available, a broad selection of feels, depth and speciality papers like metallic and non-conventional paper are your alternatives for stock.

Paper Specifications

Press printing is the only option if you would like to print posters and Z Fold Cards in size larger than A3. Most digital printers are restricted to 297mm and size & 420mm the biggest, times they can make. You will also get the paper density can also be limited. If you are after another type of material or the thick card, then you’ll require choosing press printing. Traditional press printing also can adapt a large number of contours and paper sizes, perfects for big posters and signage, so your creative thinking is the only limit when it comes to printing.


To sum up, if you require a quick turn around for the booklets, flyers and Z Fold Cards and consistent colour isn’t an issue, digital printing can’t be beaten because of it’s price. Whenever you want poster sized advertising material, embossing and vivid colours blended to precise specifications, metallic finishes, select press printing.

In the event you are still uncertain, speak to a graphic design service. They certainly will recommend a reliable, cost-efficient printing process that is right for you. Employ an established publishing professional, such as Z Folds, to make sure your Z Fold Cards satisfies the best possible standards.