January 3, 2017
How to Build a Memorable Advertising Campaign
Building an advertising campaign isn’t always easy, and how serious you are about your business will depend on how expensive it is. There are many ways in which you can set up advertising campaigns, whether it’s by taking advantage of local billboards or social media advertising, you can be sure an advertising campaign needs to be memorable not only to get instant business, but also to create brand awareness to gain future clients. Building brand awareness is what really helps a business succeed regardless of the industry they do business in, and if you can get your brand out there, there is no reason why you can’t be as successful. If you are looking to build an advertising campaign that’s memorable, have a look at some of the steps to take below.
Build a Social Media Presence First
Social media is a big part of consumer’s lives, so it’s important to build a social media presence before doing any marketing or advertising. Once you are present on the popular social media websites, make sure you set up an advertising campaign with them and gain some social media followers. Followers are important because they are potential consumers truly interested in your brand and/or products. Once you have a social media following, it gives you a base to work from with your future advertising campaigns, and it also gives you free advertising.
Come Up with a Unique Whiteboard Animation
You need people to be interested in the products you are trying to sell, so there is nothing wrong with coming up with a funny whiteboard animation containing Spiel animations to give you a good marketing strategy. It’s important that you come up with something unique and preferably funny, as that will help your animation get shared around the social media platforms thousands of times, creating selling opportunities along with brand awareness. Whiteboard animations are proven to be key when marketing because they provide a way for businesses to tell their users what they are all about without them sounding boring thanks to the animations used.
Market Your Whiteboard Animation
Once you have come up with an idea for a whiteboard animation and it has been created, it’s time to market it around your social media platforms. You can take advantage of Pay Per Click advertising programs here, and you can even sign up for the social media advertising programs that they offer which will give you much more brand awareness and advertising. At this stage, you will already have a social media following thanks to the first step you have taken in getting a social media presence, so this will make this step a lot cheaper and more effective.
It’s always important as a business that you create memorable advertising campaigns, just so you can create good brand awareness and get instant business from consumers. With the help of social media, creating memorable advertising campaigns isn’t hard and as long as you come up with something unique, there is no reason why your advertising campaign won’t be memorable for years to come.