How to Make Your Small Warehouse Space Work Harder

by

Space is a crucial factor for any warehouse facility and it’s essential that businesses have enough to operate effectively and efficiently. However, extra space also comes at a cost, which impacts on profits. It can also be hard to find enough space in a suitable location, so sometimes there might have to be a compromise.

Image Credit

Choose the Right Storage Equipment

If you’re running out of space, conducting an assessment of what you currently have in stock and how you use the space can be beneficial. Once you have this you can look at the various storage options that are available, such as used pallet racking, to decide which will be best for your requirements. It’s important to choose systems that have the flexibility to grow as your stock needs expand, like modular cabinets.

Benefits of Automated Systems

For those facilities that store large and bulky products that can’t be handled manually, an automated system will allow the warehouse to run smoothly and at full capacity all the time. These systems offer additional safety features, as there is less of a requirement for employees to pick and handle goods, so it also minimises the risk of human error.

Image Credit

Make the Most of Height

As it becomes harder to get sites with sufficient storage space in the best locations, companies are looking at alternatives, with some even choosing to build warehouses underground. However, an easier way of making your space work more efficiently is to use vertical storage systems, such as the used pallet racking available from www.rackzone.ie/pallet-racking.

This allows you to maximise every cubic foot and gives you more floor space to use for other features. Innovative handling systems have reduced the need for fork lift trucks to access high racks, which improves safety and limits the amount of aisle space that is required.

Look to the Future

As well as considering your current requirements, you also have to have one eye on the future, to ensure that you choose a cost effective system that can grow with you. As your need for warehouse space expands, having a flexible system that can adapt to these changes means that you can simply add to what you already have, rather than needing to start again, which would disrupt the operation of the business.

THE MARKETING PROPOSAL

by

(12/14/16)

One of my articles that I featured last time is a marketing proposal. A marketing proposal is a write-up that tackles the strategies, materials used and the target audience of the product. It is usually done in a reporting process to be presented before the higher persons in a company (especially in food and heavy industries). It also serves as a suggestion of the employee to help the company’s marketing prosper and make their income grow. What is a proposal in general? A proposal is a suggestion or plan in a formal writing or presentation showing what needs to be done. In marketing, it answers the question “What do we need to do to introduce our product or need to rise our revenues up and make expenditures drop?” The proposal also introduces the product or service to the executives. The marketing essay that yours truly wrote was an example of a proposal that introduces the new service.

How to write a marketing essay?

  1. The target market

Who will be the target market of your product or service? There goes the target market. The target market is a category of people considering class standards. This goes from A, which means the highest, and E, the lowest. The proposal’s strategy is usually defined by its target market. The usual target market is from C to E, since they are the majority of the population of the target market. Age, employment status and, if they are employed, what type of job they have. Then the strategies and the coverage of the advertisement would go smoothly.

  1. The product and the slogan

In marketing proposal, you need to define the product and slogan. Example is in my essay, when I mentioned the name of the service “Eurostar” and its slogan “Connecting Britain and Central Europe with ease” now, I will explain, Eurostar is a rail company in Europe that connects London with continental part of Europe, like France. My slogan shows that the connection and relation between the UK and central European nations of Germany and Poland will be much easier in terms of tourism and work-related travel.

  1. Market research

When you have already found the target market and the slogan, do some research about the product or service and the market that will benefit from it. In this research, you need to know the population, literacy rate, life status, type of job they have in the said area, cultures and traditions, income, expenditures, hospitality and many factors to make your market go or no meaning can be sell to the public or not. Sometimes the product is enough to know who will be the target market would be and how it will be sell to. But still market research puts the support to the said product or service.

  1. Tactics and strategies

Now in the marketing proposal, you will also show to the executives what will be your strategies and tactics. What you will go to do? Sponsorship, a radio or television commercial, social media, out of home advertising, such as posters and stickers on a bus, or what will be the other strategies and tactics that you will do to sell your product or service to the public. What materials will you use for your commercial if there is going to be a shooting for a commercial? Who will be the endorsers? In choosing the endorsers, pick a famous celebrity for that but sometimes even a finest commercial does not need a famous endorser right? So, let us go to sponsorships. Who will be sponsored: the sport team; the program in television; a concert or an event that can introduce the product? For this, you need to explain the details of your tactic and strategy before its approval or rejection.

  1. Budget

This is the question that the proposal makers and even the executives will ask you. “How much will be the budget for this?” Let us be clear, they want to have a commercial or an advertisement to create more income while they want to have small expenditures for it. This is what they want; the budget that the company will shell out is the factor for you to make the advertisement successful.

  1. Style of advertising

What style or kind of advertising will you do? If you said all, then do it. It is like there all options to make your product more popular than ever. The more popular, the better, and sometimes they already release the product as their proposal says to the public before advertising. Example of this is a coffee brand new product of which entered the market without any advertisement and when the product became popular, they advertised it as an introduction to the market of what they bought.

Conclusion

There are many ways to create an advertisement. There are tools to get the product or service to be rolled in the market. Creativity, imagination, innovation and emotion are already there, what you need is to defend your product by means of a marketing proposal.

Sources:

http://www.inc.com/theupsstore/seven-essential-components-to-a-marketing-plan.html

https://www.sba.gov/blogs/5-tips-writing-basic-and-un-daunting-marketing-plan

Digital or Press Printing for Z Fold Cards and Marketing Tools

by

When publishing business cards, leaflets, flyers, Z Fold Cards or posters, a crucial choice has to be made on the way in which it shall be printed; either being digital or press printed. This article looks at the distinction between digital printing and press printing. In addition to this, the advantages and disadvantages of each shall be presented and help you think about your printing specifications.

Expenses

First of all, digital printing is more economical as it prints directly onto paper; and is therefore about half the price of press printing. Press Printing, on the other hand requires additional work and materials in creating the plates and film. Press publishing is going to be about double the expense of digital printing.

Speed

With making the film, plates, placing the press, running the jobs as well as the time it can take for folding, cutting, drying and ending… press printing is a time consuming process. Digital printing is your choice if you are after a quick fix for Z Fold Cards, as certain printers may be able to supply your finished products the same day of service dependent upon their workload.

Colours

The digital printing process uses four colours – Black, Cyan, Magenta and Yellow to create an assortment colours. Settings and different set ups on digital printers can create an extensive selection of colour effects. However there’s no guarantee you can get the same colour from printer to printer or batch to batch of ink. Also, it restricts the range of colours available. Press printing will be the better choice if you are after sunset oranges and brilliant reds. The advantages are there’s a vast spectrum of paper colours available, a broad selection of feels, depth and speciality papers like metallic and non-conventional paper are your alternatives for stock.

Paper Specifications

Press printing is the only option if you would like to print posters and Z Fold Cards in size larger than A3. Most digital printers are restricted to 297mm and size & 420mm the biggest, times they can make. You will also get the paper density can also be limited. If you are after another type of material or the thick card, then you’ll require choosing press printing. Traditional press printing also can adapt a large number of contours and paper sizes, perfects for big posters and signage, so your creative thinking is the only limit when it comes to printing.

Conclusion

To sum up, if you require a quick turn around for the booklets, flyers and Z Fold Cards and consistent colour isn’t an issue, digital printing can’t be beaten because of it’s price. Whenever you want poster sized advertising material, embossing and vivid colours blended to precise specifications, metallic finishes, select press printing.

In the event you are still uncertain, speak to a graphic design service. They certainly will recommend a reliable, cost-efficient printing process that is right for you. Employ an established publishing professional, such as Z Folds, to make sure your Z Fold Cards satisfies the best possible standards.

5 INCREDIBLE GIFT IDEAS FOR MEETINGS

by

A very assertive gift could transform your event, congress or meeting into a total success. As the industry raises the goals for planning future events, planning professionals should consider giving gifts that inspire their peers, teams, and colleagues. There are a lot of options that not only express gratitude but also foster creativity and inspiration. We share with you five useful gifts to increase happiness and productivity in attendees of your events.

1. Traveling Mug – to carry coffee everywhere!

Because coffee generates happiness in many people, a reusable bottle made of non-toxic stainless steel is an excellent idea for all those who wake up very early. The first thing they do is prepare a large pot of coffee; For them, the most practical thing is to be able to transport your cup of coffee to any place. There are many features of where to choose the best option; you can even personalize it with a name so that each cup is as unique as the employees of your company.

2. Coloring book for adults – therapy for large children

The coloring is no longer just for kids; coloring books helps those looking for peace and inspiration. A very useful technique for adults that helps relieve stress calm the mind, promote attention and inspire creative thinking.

3. Portable charger – do not get caught on the way down

With so many emails and running around in the event room, who has time to sit and wait until he finishes loading his cell phone? No one wants to be worried that they will run out of battery power, so it’s a magnificent idea to give away a portable charger to attendees. There is always something to suit every need and above all, it is useful for every occasion.

4.Planner – like a pro

A successful person should have a planner to be able to write down everything: a lot of appointments set a goal guide and always have a list of tasks at hand. This is an outstanding gift idea to give away to your attendees, to entrepreneurs, sales consultants, those interested in health and practically anyone who is willing to put their life in order.

5. Take control of internal balance

The key to reducing stress is to increase inner happiness. The five precepts outlined in the book The Consciousness Survival Kit will help us achieve an ethical and moral understanding and understanding of how it can be applied to everyday life and how it plays a major role in our society.

Consider giving something to help industry professionals keep motivating and surpassing each other to meet each year’s goals.

 

Author Bio:

Laura Wang has been a freelance writer and editor for five years. She has contributed to many national magazines and websites, her most recent blog is Birthday gifts for men, in which she is working as an author to write, edit and refine the articles.

Send Flowers and gift for New born baby girl

by

If you are searching gift options for new born baby then they are limitless. Being pretty, adorable and cuddly, friends and parents just wish to give baby anything that they can, from the simple cotton shirts and dresses, small teddy bears and soft toys to fluffy and big toys. Commonly, baby gets their first gifts during the party of baby shower or during the baptismal; everyone is highly
excited just with the thought of what to gift. The requirement to give grandest
gift is, her cute smile and that is the reward parents and relatives are always looking for. If you are not there, or you are unable to attend a party for new born baby girl then also you can send gifts. You can use the services of Dpetals Florist, buy some fresh flowers and send to parents of new born baby girl.

Hair grooming kit

Items for keeping the baby hair perfectly groomed are certainly the wonderful choice, such as hairbrush, hair clips, comb, hat and headband. Sets of various grooming products are really good options and such items are also color coded for simple segregation, blue color is meant for boys and the pink color is meant for girls. However the color yellow and red are even available. Every product is adorned with the flowers, alphabets and animals,
and the cartoon characters. However, the Princess-like products are regarded as best option as a gift for the baby girl. Such products are not only adorably pretty and cute for baby, but they are also usable.

Apart from above listed things, baby washcloth is even a great option. Everybody prefer to have neat and fragrant baby, so baby wipes helps you to keep your baby clean, but there are also some times when the washcloth is only thing that will do the task. Hooded towels are even adorable for the baby. It helps to warp the baby easily around and also to keep the baby
quite warm.

Dresses and different clothing are available in great varieties of patterns and colors, so you may choose the one that is most suitable and comfortable for baby. You may also choose to buy baby gifts from online shopping portals. You have the option to get the baby gifts and flowers delivered at their address, if the baby is living quite far, or else you may also get it delivered to your address if you wish to gift it personally. You purchase some fresh flowers from dpetals.com and send to someone you want to send easily.

Baby Outfit Kit

The common baby outfit mainly is the one-piece and the white suit. However, little embroidery is also great addition in the kit to lighten up entire suit. Moreover you can also add some customized message on the little dress such as little angel, Dad’s little Princess, apple of my eye or any other caption. For sure, parents and relatives will adore this gift and definitely, it will be the best gift above all. So, there are endless choice and options to select while looking for a baby girl gift, so choose the one that is most adorable and comfortable for baby.