The growing impact of digital marketing in the retail industry   

Digital marketing strategies have a direct impact on profit margins and a company’s ability to grow. A brand’s ability to succeed is severely limited if this type of advertising is not integrated into a larger messaging campaign.

A company that does not use digital marketing strategies limits their company’s growth opportunities. A retail marketing consultant is one of the branches of marketing that rely heavily on the facts and figures provided by the digital marketing industry or tools that can assist you in growing your business.

Let’s take a look at how digital marketing affects business growth:

  • Using SEO, you can find customers you would never have met otherwise:
  • Determine which channels are responsible for your company’s sales.
  • Improve your ability to communicate your message and connect with current and prospective customers.
  • Create an online presence.
  • Control the messaging and personalize your brand.
  • Provide tools that will help you better target your core customers.
  • Provide value to your customers by displaying content that is relevant to them.

What impact has digital marketing in eCommerce had on retail marketing?

Businesses can reach out to new customers using digital marketing

It’s easy to see why 80 percent of digital marketers believe Facebook is an effective use of resources for small businesses: social media marketing and paid search have enabled retail businesses are approaching out to more customers than ever before.

While retail marketers used to have to rely on convincing customers to visit their physical store locations as the foundation of their marketing efforts, today customer geography is spread out over a much larger area, sometimes even on a global scale.

Customers should come first for retail marketers

Customers can now easily shop around for the best deal thanks to the proliferation of eCommerce trading. With customer loyalty and repeat business becoming more difficult to obtain, retail marketers must be more strategic in their use of channels such as social media to directly connect customers should be able to interact with you and receive personalized responses and service.

Retail Digital Marketing Trends

Even though many customers still visit physical stores, e-commerce sites are gaining popularity. Currently, more than 25% of the world’s population is online shoppers, with 75% shopping online at least once a month.

When we consider the entire customer shopping journey, nearly two-thirds (63%) of shopping journeys begin online. As a result, digital marketing is an important factor in attracting customers through online mediums at the start of their purchasing journey.


Digital marketing has fundamentally altered how brands communicate with their customers and how customers find a company to do business with. As more and more brands go digital, the impact of digital marketing on business growth will only grow. The absence of a digital presence also results in a lack of trust in the brand. However, if a company implements a strong digital marketing strategy that includes areas such as social media and content marketing, it can have a positive impact on the bottom line of a brand.