Every entrepreneur needs to know how they can tell their story. What you have accomplished and what your plans are can be summarized into one account. However, for a story to be compelling and memorable, you should be able to present it transparently. To learn how to make your story compelling and pass a message across, check out storytelling by Jordan Bower. This article has some essential elements that can bring a difference to your story.
Tell people who you are that is what most entrepreneurs forget. Your story can make more sales for you. Most people will buy from someone that can connect to them, and as an entrepreneur, you can do that by storytelling. It will have a significant influence on your customer’s decision making.
Make sure you talk about what you do. You should summarize what you do and make it valuable to the person you are telling it. That will make them want to know more or even get connected to you better than they did before. Therefore, your story needs to explain how someone will benefit from having business engagements with you.
Why you do what you are doing should never miss in your story. Every person must have some purpose in what they are doing. Therefore, as an entrepreneur, you need to state out why you are doing business. Serious buyers are not only interested in buying but in many other things and telling them that will differentiate you from your competitors.
It is crucial that you also mention how you are doing business in your story. However, most entrepreneurs do not understand the essence of doing this. If you can state how you do it in your account, your customers will be more confident, and you will look more trustworthy and credible.