When it comes to SEO and link building, it’s essential to obtain excellent backlinks that will assist in ranking high in Google. While the goal may be the same for those whose businesses rely heavily on web-based leads, the strategies to secure great backlinks certainly vary. Depending on one’s website and the audience they are working to reach, one’s backlinking strategy will be tailored to their specific needs. Let’s take a look at some popular backlinking strategies that are commonly used.
Finding The Perfect Strategy
From securing links for clients, increasing rankings, implementing reusable content campaigns for traffic and revenue, and everything in between, SEO is a complex industry that yields excellent benefits for online businesses. Backlinking is a strategy within a strategy that allows for an increase in traffic, leads, and revenue. Here are a few top backlinking strategies to secure links:
- Outreaching: If you have run content campaigns, it’s essential that you never stop outreaching if your campaign still has some power to it. Through campaigns, the process usually progresses from ideas to design to prospecting and finally to outreach. By continuing the outreach portion, you can build contacts and content which will help to obtain links on a more consistent basis.
- Outreaching 2.0: Outreaching is key to acquiring top-notching backlinks for your site. Outreaching to 2nd-tier linking websites is another great strategy individuals will want to implement to secure more backlinks. One of the best things you can do to help your site to rank is to run a content-driven link building campaign. The end goal? To obtain links from high-authority domains that will pass their traffic to your site. If reaching top-notch linking sites have proven to be difficult, don’t be afraid to reach out to 2nd-tier linking websites; they still have the ability to drive more traffic to your site through quality backlinks.
- Keyword research: Using keyword research for more links is a great strategy that will boast excellent results. The purpose of conducting keyword research for more backlinks is to examine your content ideas and find keywords that have volume and relate to your content. If you do happen to find keywords with good volume, it’s essential to implement them within your work–increasing traffic by ranking for those keywords.
- Create reusable content campaigns: A much more traditional approach to acquiring backlinks is running a reusable content campaign. Instead of creating a campaign, using it, getting everything you can out of it, and them discarding it once you’re done, reusable content campaigns allows you to stay within budget will collecting great backlinks for your site. The ability to use your already existing content campaign will provide you with the opportunity to relaunch with ease and efficiency.
With these strategies in mind, it’s essential to decide which one will yield the most benefits for your site’s and your business’ specific needs. Or, if you want to take a more bold approach, mix them together and see how each of them complement each other to provide you with the backlinks that you need.
Manny Janero, of Click Elements, has been in the online marketing industry since 2007. His experience derives from years of account management, data analysis and structuring of high-cost online marketing campaigns, in all major search engines like Google, Bing & Yahoo. He has successfully developed and managed large volumes of Pay Per Click campaigns for both local and national clients, in addition to managing local and national SEO campaigns. Having generated lead returns of over $15 million, Manny has acquired extensive knowledge of effective online marketing strategies within many different business verticals, including eCommerce businesses. He also has extensive experience in online advertising channels like Amazon, AdRoll, and Steelhouse. Manny is Google-Certified with a passion for digital marketing and generating successful results for his clients.