SEO Tricks for Web Writing

Professional writers who write website content must consider search engine optimization (SEO) when creating an article, blog entry or other web writing project.

But search engine optimization can be difficult for less experienced writers who may struggle to employ good SEO techniques when they’re writing online. There are many online SEO courses and SEO consultants out there who claim they can help to teach proper SEO techniques, but taking a course or hiring a search engine optimization company or SEO specialist can be very expensive.

Fortunately, there are an array of SEO tricks that can be utilized by less experienced web writers, website designers and bloggers to improve the search engine optimization of an article, blog, or website content without taking up too much money or time.

I hope you find the following tips and tricks useful if you are seeking help to improve a blog or website’s search engine-friendliness and earning potential.

SEO and Keywords Selection: How Many Keywords are Needed? What’s a “Good Keyword?”

Each blog entry or website page or web article should have between one and three primary keyword terms that should be used in the title, subtitle, subheadings and throughout the writing. Numerous secondary (LSI) keywords should be sprinkled throughout the writing to ensure good search engine optimization.

When choosing your keywords, select terms that are likely to be entered as a search term to find a product or information.

A good keyword is one that will precisely or partially match phrases that are likely to appear as search terms in Google.

Web writers and bloggers can improve a blog entry or website content’s degree of search engine optimization by selecting keywords that have a high search volume.

Google’s AdWords Keyword Tool is designed for advertisers, but website content writers and bloggers can utilize the keyword tool to help determine which keywords that are likely to perform well on Google searches in terms of search volume.

Keyword Placement

Web writers must take keyword placement into consideration. Place the best keywords, i.e. the primary 1 to 3 keywords or variations thereof, in the title, subtitle, headings and subheadings.

To ensure good SEO techniques, bloggers and content providers should also place keywords in strategic locations, such as the beginning of a sentence or paragraph. This will improve the website content’s performance when it comes to the readers, as SEO analysis has revealed that strategic keyword placement keeps readers on the page longer, which translates into a better user experience in the eyes of Google

Using short paragraphs and bullet points, lists, etc. can also improve “readability.”

It’s also important to avoid over-using keywords, as search engines will penalise a website, web article or blog in terms of its performance in Google search results. Most SEO consultants and SEO specialists agree that optimal keyword density is between 1 to 3 percent.

To learn more about keyword placement and how to produce exceptional content, visit Hubspot specialists Concentric.

Improving SEO By Using Internal Links, External Links and Interlinking

Strategic linking methods can improve a website’s or blog’s performance in search engine results, while also driving readership. Embed links using anchor text and link to related articles by the same writer, blogger or internal links to other pages on the same website.

External links should be used with caution, as this will direct readers away from the website or blog. But content producers or web designers must maintain a balance to avoid limiting the site’s usefulness by failing to include external links.

Generating incoming links to a blog, website or web article will also improve SEO. Create incoming links through tutorials, guest posts (use with caution), quality directory links, and if you can get them, authority links.

More Tips and Tricks Increase Page Views and Revenue

Getting a Patent Provides Advantages for Startup Businesses

Patenting ideas is important if you really want those ideas protected. There have been several lawsuits in the past involving patents and copyright infringement. Those who were not wise enough to have their ideas patented in advance ended up miserable. Instead of getting money out of their ideas, they ended up being stolen by others. You deserve better. If you are running a small business and it is going strong because of a unique idea that no one has ever thought of before, make sure that it is patented.

Once the business grows bigger, more companies will copy your ideas. They will modify the ideas and make them their own. This could be a tough battle; however, if you have your ideas patented, you have a strong case if you bring them to the courts. They might end up settling with you for the ideas that they have stolen.

Consult an attorney

It helps a lot to have a patent attorney by your side. You need someone who knows the process. You don’t have to panic anymore if there is a person who knows a lot about patenting who can deal with the situation. You will get help, starting with the filling out of the application form until the application is approved.

Even before your application begins, you will know if you are qualified for the said patent or not. Your attorney will brief you about the process. The only thing you need to do is understand the process and cooperate. If there are documents asked of you, provide them.

Remain competitive

With the help of your patent attorney, your business will keep on moving forward. You will feel more confident since you have someone helping you in dealing with all the legal aspects you might not be familiar with. This also gives you better opportunities to grow your business. You can’t be a small business owner forever. With a brilliant idea like yours, you deserve more.

Be prepared to spend money

Patenting is never cheap. This is the only downside of patenting. It is important that you are financially prepared for it. You will have to pay more as the process drags along. If you think you can pay for it and your ideas are worth paying for, nothing should stop you.

For now, consult an attorney and just take it from there. You can also check out the best patent writing software to help you. Don’t give up – just be patient even if you feel tired dealing with it all. The reward in the end will surely be fulfilling and you won’t regret the decision.

Image via freedigitalphotos.net (Stuart Miles)

The importance of excellent design to entice the web user

Building a website is a big undertaking and flawless design is essential to its success. Website development relies on design for easy navigation and comprehension.

Navigation

Effective design is essential to websites as poor navigation deters visitors instantly.

Your website visitors need to able to access the relevant information without the hassle of being redirected to irrelevant pages. Buttons must take visitors to applicable pages and the pages themselves must be easy to navigate.

If the process of finding the required information involves too many steps, clicks or too much reading, you may see an elevated bounce rate; your bounce rate is the percentage of visitors that basically give up on their search and leave your website after only viewing one page. But if the page is enticing the visitor will click through and read rather than leaving to find what they are looking for somewhere else.

Structure

Content is essential to website development and it must be integrated into the design with tact. If there is too much content, people will not read all of it anyway and so the interface will just appear messy.

A digital marketing strategy is optimal if content is combined cohesively with the website design. The way people read has changed and your website content and design needs to take this into consideration.

Legibility

The choice of font is important because content needs to be legible. If a web user struggles to read a font then that font is not a sound element in your digital marketing strategy. Font affects the design, navigation and content of a website.

Mobile-friendly websites

A website must be user-friendly on all devices. Now that everyone has a smartphone, not having a mobile-friendly website will seriously hurt your business. When a designer takes the different platforms into consideration during website development, the number of visits to your website will soar. Your bounce rate should also be low because the percentage of people using mobile devices is so high. If the website functions on all devices then there will be no need for users to leave the page due to poor design and its associated problems.

The best digital marketing agencies take all this and more into consideration when designing a website. Website development professionals working with a team of designers and content writers will boost business because of the quality and thoroughness of the design service. Good quality design helps a website to be information-driven, mobile-friendly and easy to navigate.

 

Three Benefits of Finding Jobs through Staffing Agency

 

Many people think that applying to a temp agency is just a backup plan. It is only the last resort after every effort to find permanent job has gone in vain. But the truth is, temporary agency can actually be the solution for your problem instead of only a last option to find a job. There are many benefits that you can get from finding jobs through a temp agent and here are some of them.

You Can Try Working in Different Industries

Finding a job is hard not only because the number of vacancy is limited, but also because it is not easy to find a job that matches your passion. It will get even worse if you are still unsure in which industry you want to work. If this is the case, staffing agency can definitely help you because you only need to work for a short amount of time. If you are not happy with the job, you can jump to another field and find out which industry you want to commit for a long term.

While it is true that some companies want to find an employee with a certain expertise, there are also many industries that need a versatile worker with experience working in different field. So, jumping from one industry to another as a temp worker is definitely not a bad thing

Get Job Faster

Getting a permanent job is everybody’s dream. Unfortunately, it is not an easy thing to achieve in this economy. In the same time, you still need to live and have plenty of bills to pay. Even though you are not working permanently, at least staffing agency can help you find temporary work fast. Finding a job through temp agency is faster because they already have connection to many companies and they can find you the place that matches your qualification.

There Is a Chance that You Can be Hired Permanently

For now, the work might be temporary, but in the future, who knows? If you are hired as a temp staff because the company is underemployed, you need to work hard and proof your capability to them. If they like your performance and there is a room for a new staff, there is a high chance that they will hire you immediately. It is possible because the employer has seen what you are capable of. Instead of wasting time to find another employee, might as well hiring someone who has short experience working with them.