Month: March 2017

How To Utilize Social Media To Advance Your Career

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In this day and age where technology and social media have become such an integral and essential part of our lives, one of the most given piece of advice the older generation often give to the younger one is “quit social media, it will hurt your career.” While in some cases, where a troll is fired from their job due to their poor conduct in their social media account, it’s true – one cannot simply generalize the matter and cast social media as a bad phenomenon. It has a lot to do with how you handle your presence online, done right, your social media may just be what you need to advance your tech career. But how do you effectively and properly utilize social media to help you on that front? Keep reading to find out.

  • Build professional relationship your key contacts

Social media may be fun to interact with mutual friends and even more fun to use to stay up to date on various things going on in all parts of the world, but if you aim to use it to help your tech career, make sure your online regimen now consists of less playing around and more personal brand building. Another thing you must do is build professional relationship with your contacts on media such as LinkedIn.

  • Start networking on other social media websites

Other than LinkedIn, you may also network people from other site. For example, if you blog, you may simply refer to blogger in your newsfeed. You can either quote them or mention their work.

  • Put your expertise and abilities on display for all to see!

Go ahead, don’t be shy. Take your social media as your portfolio and let them see what you are capable of!

Would like to understand more on how your social media account can help your build and advance your tech career? Simply click the link and find out.

3 reasons to make demonstrations at a trade show

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Demonstrations are often a good idea to exhibit at a trade show in Montreal. After years of experience in the field, Archex presents some of the many reasons why demonstrations add value to your exhibition stand.

Here are some ways you can benefit from them:

Draw attention

While people quickly forget what they read or hear at the trade show, presenting a product or service dynamically with visuals and explanations will give you the attention you deserve. The movements can divert their gaze and they will soon be captivated by this little show. Using what your company has to offer will be much less expensive than a technology or an activity developed when you want to attract attention. Make sure to keep it short and efficient by engaging a dynamic person to perform this task, such as an experienced brand ambassador.

Presenting Benefits

A demonstration is one of the best tradeshow ideas to prove to visitors that your product or service is working well. This is a good way to present the benefits you are proposing in a clear, effective and timely manner. Seeing how you can use it, in a concrete way, will greatly facilitate a visitors’ understanding. A demonstration allows you to acquire great credibility and thus more easily convince those who do not yet know your business. After all, you have to see it to believe it.

Engage the visitor

The best way to remember something is to experience it. Do not hesitate to invite visitors to try their own products or services at the trade show. It can be for example to taste food or to try a tool. Even if only one person has the chance to use it, visitors will tend to trust him if he says the product is indeed easy to use. Otherwise, you can simply challenge the audience by asking them questions and they will already be much more attentive to what you have to offer them.

In this way, Archex is confident that demonstrations are a great idea to exhibit at the trade show. If you are ready to take up the challenge, do not hesitate to ask about Archex’s trade show booth services. You are right to have confidence in your company; the challenge remains to convince others.

Free SuiteCRM Online Demo

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The early stage of starting a business is, without a doubt, one of the most important stages in the lifecycle of your business. Your startup may still be officially nonexistant at the time, but the hard work must be started right there and then. Starting your own business is hard and it’s easy for business owners to feel extremely overwhelmed especially in the beginning, however, it is not at all impossible – and remember, chances are the reward will outweigh the hard work and hurdles you had to face along the way. The beginning of starting a business sets the pace and the path of your business, which is the reason why many successful entrepreneurs stress the importance of having a business plan as well as a clear outline of everything you need in order to effectively run your business and reach your business target. Very often, new business owners overlook the last factor – not only new business owners, but often owners of already established companies, too. A great CRM software is one of the things business owners seem to overlook. Read on to learn more about SuiteCRM Ecommerce CRM and how it may benefit your business.

An integrated Suite CRM system has not only been proven as a marketing tool that has the ability to leave an astounding impact on a business’ operation, it has only been proven to be able to drive sales of  a business and provide better customer service. If there is one thing that will help a business retain their customer base as well as to help expand its business reach and double up the leads it generates, it’s a flawless customer service. As we know, customers have bigger chance of turning into loyal consumers when they know they are always treated like no other and getting the best service every single time. Not only that, your existing and satisfied customers may spread the word about your business – which in turn, will boost sales in the end.

As an award winning CRM, or Customer Relationship Managemet, software – SuiteCRM did not become the most trusted application in the industry without reasons. Its incredible features, as it can be seen in SuiteCRM Demo, such as workflow module which is valuable to streamline various repetitive tasks as well as pipeline sales option which is a great tool to help your business manage pricing strategies and many more.

Now that you have found out all you need to know about the application, I am sure you are now eager to find out how to navigate your way around the system as well as to better incorporate the system into your daily business activities. With SuiteCRM Free Demo, you are able to find out for yourself and make your own decision of whether or not this management system is the perfect fit for your business. Get a Free SuiteCRM Online Demo now, by submitting the required basic information, you will be able to experience the wonder of SuiteCRM which is hosted on Fynsis’ demo server and get a free access on its features.

How to Make Your Small Warehouse Space Work Harder

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Space is a crucial factor for any warehouse facility and it’s essential that businesses have enough to operate effectively and efficiently. However, extra space also comes at a cost, which impacts on profits. It can also be hard to find enough space in a suitable location, so sometimes there might have to be a compromise.

Image Credit

Choose the Right Storage Equipment

If you’re running out of space, conducting an assessment of what you currently have in stock and how you use the space can be beneficial. Once you have this you can look at the various storage options that are available, such as used pallet racking, to decide which will be best for your requirements. It’s important to choose systems that have the flexibility to grow as your stock needs expand, like modular cabinets.

Benefits of Automated Systems

For those facilities that store large and bulky products that can’t be handled manually, an automated system will allow the warehouse to run smoothly and at full capacity all the time. These systems offer additional safety features, as there is less of a requirement for employees to pick and handle goods, so it also minimises the risk of human error.

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Make the Most of Height

As it becomes harder to get sites with sufficient storage space in the best locations, companies are looking at alternatives, with some even choosing to build warehouses underground. However, an easier way of making your space work more efficiently is to use vertical storage systems, such as the used pallet racking available from www.rackzone.ie/pallet-racking.

This allows you to maximise every cubic foot and gives you more floor space to use for other features. Innovative handling systems have reduced the need for fork lift trucks to access high racks, which improves safety and limits the amount of aisle space that is required.

Look to the Future

As well as considering your current requirements, you also have to have one eye on the future, to ensure that you choose a cost effective system that can grow with you. As your need for warehouse space expands, having a flexible system that can adapt to these changes means that you can simply add to what you already have, rather than needing to start again, which would disrupt the operation of the business.

THE MARKETING PROPOSAL

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(12/14/16)

One of my articles that I featured last time is a marketing proposal. A marketing proposal is a write-up that tackles the strategies, materials used and the target audience of the product. It is usually done in a reporting process to be presented before the higher persons in a company (especially in food and heavy industries). It also serves as a suggestion of the employee to help the company’s marketing prosper and make their income grow. What is a proposal in general? A proposal is a suggestion or plan in a formal writing or presentation showing what needs to be done. In marketing, it answers the question “What do we need to do to introduce our product or need to rise our revenues up and make expenditures drop?” The proposal also introduces the product or service to the executives. The marketing essay that yours truly wrote was an example of a proposal that introduces the new service.

How to write a marketing essay?

  1. The target market

Who will be the target market of your product or service? There goes the target market. The target market is a category of people considering class standards. This goes from A, which means the highest, and E, the lowest. The proposal’s strategy is usually defined by its target market. The usual target market is from C to E, since they are the majority of the population of the target market. Age, employment status and, if they are employed, what type of job they have. Then the strategies and the coverage of the advertisement would go smoothly.

  1. The product and the slogan

In marketing proposal, you need to define the product and slogan. Example is in my essay, when I mentioned the name of the service “Eurostar” and its slogan “Connecting Britain and Central Europe with ease” now, I will explain, Eurostar is a rail company in Europe that connects London with continental part of Europe, like France. My slogan shows that the connection and relation between the UK and central European nations of Germany and Poland will be much easier in terms of tourism and work-related travel.

  1. Market research

When you have already found the target market and the slogan, do some research about the product or service and the market that will benefit from it. In this research, you need to know the population, literacy rate, life status, type of job they have in the said area, cultures and traditions, income, expenditures, hospitality and many factors to make your market go or no meaning can be sell to the public or not. Sometimes the product is enough to know who will be the target market would be and how it will be sell to. But still market research puts the support to the said product or service.

  1. Tactics and strategies

Now in the marketing proposal, you will also show to the executives what will be your strategies and tactics. What you will go to do? Sponsorship, a radio or television commercial, social media, out of home advertising, such as posters and stickers on a bus, or what will be the other strategies and tactics that you will do to sell your product or service to the public. What materials will you use for your commercial if there is going to be a shooting for a commercial? Who will be the endorsers? In choosing the endorsers, pick a famous celebrity for that but sometimes even a finest commercial does not need a famous endorser right? So, let us go to sponsorships. Who will be sponsored: the sport team; the program in television; a concert or an event that can introduce the product? For this, you need to explain the details of your tactic and strategy before its approval or rejection.

  1. Budget

This is the question that the proposal makers and even the executives will ask you. “How much will be the budget for this?” Let us be clear, they want to have a commercial or an advertisement to create more income while they want to have small expenditures for it. This is what they want; the budget that the company will shell out is the factor for you to make the advertisement successful.

  1. Style of advertising

What style or kind of advertising will you do? If you said all, then do it. It is like there all options to make your product more popular than ever. The more popular, the better, and sometimes they already release the product as their proposal says to the public before advertising. Example of this is a coffee brand new product of which entered the market without any advertisement and when the product became popular, they advertised it as an introduction to the market of what they bought.

Conclusion

There are many ways to create an advertisement. There are tools to get the product or service to be rolled in the market. Creativity, imagination, innovation and emotion are already there, what you need is to defend your product by means of a marketing proposal.

Sources:

http://www.inc.com/theupsstore/seven-essential-components-to-a-marketing-plan.html

https://www.sba.gov/blogs/5-tips-writing-basic-and-un-daunting-marketing-plan