June 21, 2018
Internet usage and digital marketing has been established and predicted to be highly developed in the future. Along with the penetration of good connection, network, apps, development of devices and even social media, it is known that even in the rural areas, people can just access internet much more easily. in such business perspectives, it is good news for sure. Marketing is no longer limited to the surrounding areas but more than that. Even the low or medium scale industries now have more chances to market their products and services abroad.
Although the facts above are undeniably promising, strategies are also essential to be thought, realized, and developed by remembering there are so many competitors out there. Internet marketing is a really good strategy for any business but unfortunately, it is now not enough. You must do ‘something’ on your internet-marketing things so that it can attract the customers more. One of them is related to the user’s engagement. Well, every marketer basically must be able to encourage the users or customers to participate. This way, the promotion can just be done more effectively.
If you don’t have any thought and experiences in term of internet marketing, it is not a big deal anyway. There are now numerous internet marketing companies out there that are ready to help you solving this problem. Surely, you have a duty to choose the best one out of them to avoid any dissatisfaction later. Arfadia Digital Marketing is the most recommended one, including for improving user engagement in the world of digital marketing. So, what are services and products offered by Arfadia? Here they are.
A Great Architect for a Site
There is an analogy about this matter. A good architect – who design and develop a building – has so many important roles to make the building he makes is not only well-constructed but also able to attract people. There are so many planning starting from how the design must look like to the materials to be applied. It needs much thought and time but then you can finally see a stunning result in the end.
This is also how this company works. For an attractive site, it needs more than just a beautiful or unique design. The site must also be created and developed on strategic places with potential visitors. If it is not, it is impossible for the internet users to know your existence. Of course, having them involved is also impossible. So, the first thing Arfadia does is applying such an integrated technique that is focused on improving the number of sites. Well, it is not exaggerating to say that even a very good site cannot work well without proper marketing.
Search Engine Optimization
Search Engine Optimization is very popular at the beginning internet is popular. Yes, it allows so many people to make their own websites and blogs. Recently, SEO is gradually left by its users since it is considered as more difficult and not effective. Surely, it is a wrong interpretation. In fact, SEO is necessary and even very important to use. The differences are placed on the methods and techniques applied. Arfadia has a great team to handle the SEO things. The team always updates the new methods and techniques so that it can be implemented properly on your blogs and websites. Despite utilizing the algorithm, Arfadia lets your website to have unique factors to make the visitors are interested to visit it for the next time. Again, it is another proof that internet users’ engagement is really necessary to make a site livelier.
There are many options in Arfadia regarding the services given. It depends on your wants for sure whether you only need to let them create your a site or also further handling. The steps of website creation and services actually cannot be done in a short time. It is particularly if you also want your websites to be developed using the services from this company. Here are the steps of continuous services from Arfadia.
First of all, planning or strategies are needed here to determine the goals. The goals can be various depending on what kind of websites to be developed. Of course, it is continued by many activities including research, budgets, and more. as a client, you are expected to be involved at this point. Yes, you are the one who knows exactly how the website must be. Share your concerns and Arfadia team can just be more easily in planning anything. If you know how internet marketing works, it is much better anyway. So, make sure that you also learn about it for the better results.
Second, there is proper execution after planning. Aside from the creation of website itself, the team will make sure that the website can run well. Your role along with the visitors’ will be optimized here. Therefore, all the parties can just find the benefits by being involved here. This is what has been said at the beginning about improving the users’ engagement. So, how does the engagement here looks like? There are numerous ways for this. the simplest and the most common ways are when the visitors are able to give comments and share their opinions on your page. Then, as the owner, you have the same chance also to reply or response what they are saying.
Mobile Friendly Websites
Recently, people not only access the internet only through big screen like PC. To ease their activities more, Smartphone is not such a precious things nowadays. In other words, everybody just has it. As a result, accessing anything can just be easier. Of course, it is including when you want to open a particular website.
It should be homework for website developers to make their products compatible for those smaller devices. Unfortunately, this matter is often ignored. This is surely not a good thing for both visitors and bloggers. For visitors, they cannot access the website they want because they are not readable and maybe the layout is not good. Meanwhile, for the bloggers or website owners, it means the reduction of traffic. Further effect is about the engagement itself for sure. How can a visitor engage or involve in the website when he or she cannot even enter? For this matter, it is clear why a kind of mobile-friendly website is really important.
There are many requirements how can a website be called as mobile friendly. It is starting from the layout in general, the font, pictures, navigation, and even the setting behind. Creating a mobile friendly website is something that can be learnt. However, it can take time and you may need to struggle in it. So, what is the solution mainly if you don’t have enough time for this? Well, asking for helps from website developer and SEO Company is a really best answer.
Despite all the essential things mentioned above, the core is probably this one. it is how to make a website with user-centered design. For only the name, it is clear that since the beginning, the website is indeed intended to make the users involved and engaged more.
When the beginning era of internet, many big players seem not really pay attention to this matter more. Yes, the design is only created to attract the visitors no matter if the visitors are really interested in it or not. Recently, the focus has been changed. The needs and wants of internet users definitely cannot be underestimated. The website is no longer a digital form of magazine and newspaper only but it should also apply functional technology for more interesting experiences for users.
It is impossible indeed to grant all that are wanted by the customers. However, there are at least some matters to be considered in today’s website development. They are practicality, convenience, ability to increase visitors’ confidence, ability to increase the conversion rate, and in business perspectives, it must also be able to increase the sales.
So, let’s talk about those matters one by one. First, there is practicality. It is actually clear enough. In general, the users or visitors may not want to be confused when accessing a certain website. The faster and the easier are better since what they need can just be fulfilled in shorter time.
Second, a website must also be convenient which means the users must experience any comfortable feeling so that they want to stay in a website longer as well as be back in the future.
Third, conversion rate is related to their satisfaction. Yes, the visitors are satisfied after visiting your websites. Websites that are not good and qualified may just waste their time. The conversion rate is low at this point. If the website is for business, you should not require too many procedures for the customers since it can just make them exist from the page. The last, a website must be able to increase the number of sales. Well, in business term, it is the main goal for sure.
There are still many other examples of engagement here. It is likely letting your visitors to join a forum, answer quizzes, click the advertisements, and still many others. The type, theme, and content of your websites must be used as the basis of the most proper users’ engagement. Meanwhile, some other marketing ideas are also implemented like email marketing. This is another way to keep the visitors closer to you. Lastly, the team of Arfadia is also involved in monitoring your website’s performance as well as giving evaluation in the end. You should be there also so that your review can also be heard by the team.
So, is improving user engagement vital to today’s success? Yes, it is definitely and it can be proven by joining Arfadia Digital Marketing Agency.