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Reasons Why Packaging is Important

No matter how much you try to promote your product- if the packaging looks unattractive or meaningless people will never try it. The package is the first experience your customers will have with your product, and it is also your chance to get their attention in the supermarket. It will affect the way customers perceive your product’s value, functionality, and will also help them remember it.


The notion of value refers to both the perceived worth of the product and what makes it unique. You’ll notice many lower-price brands using “premium” packaging to convince customers that they’re getting more value for their money. A bigger, shinier, sleeker package attracts more attention than a plain, smaller one at the same price, despite having the same content inside. Similarly, a container with a feature that makes it easier to open will stand out among products that don’t have such a feature. Packaging that you can repurpose into something else, regardless of if the buyer intends to recycle it, displays more value than a wrapper that can only be thrown away afterwards.


In some instances, the functionality of your package helps gravitate your customer towards it. A customer, for example, is more likely to buy preserved food that comes in cans, which are more durable than plastic bags, because they’re less prone to damage and contamination even though they have the same preservation capabilities. If it’s a product that is meant to be stocked up, boxes that can be easily stacked in storage and provide other benefits like saving space will mean more to a customer than a regular square box.


Everyone is familiar with the Coca-Cola bottle shape. Because of its unique, timeless design, anyone can recognise a Coca-Cola bottle whether by sight or by touch. Other brands have colours strongly attached to them. For example, Tide owns the colour orange in the detergent industry, while red and yellow make people think of McDonald’s. In both instances, the companies chose these colours because of their ability to attract. Red, yellow, and orange are some of the most eye-catching colours. Your product typically only has a few seconds to call someone’s attention as they pass by, so strong colours will win but keep in mind that the colour and the overall design must also match your brand. Don’t make your package red just because it works for McDonald’s! Communicating your brand identity with your overall packaging design is essential. Make it iconic and memorable, and people will keep returning to it.

Designing packaging can entail as much work and research as the product itself. To have genuinely successful packaging, aside from keeping the contents safe, you must also learn your customer’s behaviour in places where your product appears, plus be memorable. Bespoke packaging helps; unique packaging will give your product its own identity in a sea of competing products.




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4 Tips for Starting a Home-Based Music Studio

Starting your own music studio from home can be a great way to earn an income while “doing what you love to do,” but it’s important to keep in mind that there will be some essential preliminary steps that you may not find to be very enjoyable. Of course, you should be prepared to do some considerable groundwork in any business endeavor, so it shouldn’t be surprising that the same will be required when launching a home studio.

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However, some would argue that running a studio is a bit more difficult than operating a typical home-based business, as you’ll need the expertise and equipment to make your facilities worthwhile for up and coming recording artists who also have the option of using their own home setups. With that said, here are the most important things you’ll need to do to get going:


  • 1. Creating an Optimal Acoustic Environment


Every studio should be built within a room that is acoustically treated and designed for optimal creative work flow. In general, larger spaces are better because they allow for more components, bigger recording booths and less opportunities for sound reflections. Luckily, with a bit of research, anyone can learn how to install an acoustic ceiling and walls using special sound absorption foam, bass traps, fixtures and other materials and techniques.


  • 2. Taking Relevant Educational Courses


If you haven’t yet founded your studio professionally, there’s a good chance that you’re not yet on the level of many experienced studio managers and sound engineers. To be the person running a one-man show, you’ll need to brush up on your skills, whether you’re trying to satisfy clients or advance your own musical career. Fortunately, there’s no shortage of both free and paid educational options online, so it’s just a matter of setting your mind to it.


  • 3. Incorporating the Business


Once you feel like you’re ready to start offering up your services and/or publishing your own music for sale, it’s time to officially incorporate your studio as an official business. Most home studios start out as a Limited Liability Corporation (LLC), but you may choose to operate as a Sole Proprietor or another kind of corporate entity depending on your preferences and intentions. This process is simple and can usually be completed in the span of a few days in any state for a nominal fee.


  • 4. Advertising Your Services


After your studio is fully setup, you’re knowledgeable enough to manage it, and you’re ready to start making legitimate business transactions as a company, it’s time to get the promotional ball rolling. Networking with local musicians and singers is one way to get your brand’s name out there, and you may even want to consider providing complimentary services to artists during your downtime to stay productive.


  • Choosing a Good Location for the Studio


If you’re building a home studio, then it goes without saying that the location of your studio will be based on your residence, but it’s worth noting that you may want to consider moving to a new home if you currently live in a rural or sparsely populated area. In essence, the best place to set up a studio or any other kind of locally oriented service is within a highly populated city, so making that move might be the best course of action before you start investing so much time and money into a home studio that isn’t easily accessible to a large number of prospective clients.

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5 Must-Have CRM Features for Customer-Driven Distribution

Meta Description: Looking for reliable CRM for distribution company? Ask for these 5 features.

Whether it comes to manufacturing, wholesale, or distribution, companies can hardly stay at the top of their game without a thorough analysis of customer needs. Even if your business provides goods to retailers, end-customer satisfaction is still the primary goal. In order to satisfy the customers, a company needs to establish long-term relationships with them, and to get familiar with their expectations.
A reliable CRM solution can help you improve all of this, particularly when it’s process-driven and custom-tailored for distributors. These are the 5 essential features to ask for.

Distribution Management

There are two elements that make distribution companies operate like well-oiled machines – comprehensive customer needs analysis is the first, and distribution through multiple sales channels is the second. Together, these functionalities allow effective distribution across the board, while still offering high-level personalization and targeting.

When to that you add sales forecasting and opportunity management, you’ve got yourself the most powerful distribution management toolset. With this list of features, it’s available only in the best CRM software systems, among which bpm’online is recommended by most. For these and other convenient functionalities, check their offer at:

Product Management
For distribution companies, effective product management is just as crucial as customer relationship management. Traditional CRMs that provide little but repository of customer data don’t suffice here. In addition to this, these businesses need centralized product portfolios too.

The ability to generate complex product bundles is another feature to consider, since it affects everything from strategizing and roadmapping to defining features and marketing products. The best CRM distributors offer this capability as well, so make sure to ask for it.

Service Management
Products or services, it’s all the same for successful distributors. The quality still has to be on the highest possible level, which in turn requires effective management methods and tools. Cutting-edge CRM solutions luckily guarantee both, but only when they are equipped with powerful features.

Service management is certainly one of those, now offered exclusively by leading vendors. Apart from case assigning and status tracking, it should include an intuitive contact center automation too. This feature allows you to stay on top of each customer and every channel, at any given time.

Quote Management

It goes without saying that all of these functionalities should be adjusted for a mobile version of software as well, thus assuring efficient field work for distribution companies. The same applies to our next feature, since quote management should be fast and accurate wherever you are.

If your company is empowered with the best CRM solution, your distributors and salespeople are enabled to generate quotes and convert them into invoices in a matter of seconds. In addition, the aforementioned bpm’online CRM makes establishing special quotes swift and seamless.

Marketing Automation
With state-of-the-art CRM solutions, marketing automation is no longer a separate feature. Instead of asking you to integrate with other tools, they equip you with built-in functionalities for managing far-reaching campaigns. This is finally made possible thanks to CRM advertising.

If you need marketing automation to be another valuable part of your CRM system, ask for capabilities like multichannel campaign management and marketing resource management. They are deemed as core CRM advertising features, and your system should absolutely include them both.

Companies that have already employed CRM for distribution are seeing an improvement not only in product quality and service efficiency, but also in internal communication, customer service and data-based decision-making. Join them soon, and reap the same amazing benefits.

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Expanding your Office Space with CI Interiors

If your business has begun to outgrow its current workspace and you are worried about the implications of moving premises a solution you may want to consider is expanding where you are now and keep the disruption to your business to a minimum. At CI Interiors they are experts in helping businesses make the most of the space that they have available and creating workspaces that are completely tailors to their specific needs so you may want to get in touch with them an see if they are able to offer you a solution to your workspace problems.

As experts in providing office refurbishment services, by looking at installing space creating options such at mezzanine flooring CI interiors will be able to assess your current building and see how much extra workspace it would be possible to create for you, and with a fully qualified team to guide you through each step you can be certain that any extra space that you create will meet all building regulations and current health and safety requirements and that all health and safety equipment that needs to be installed such as smoke alarms and fire escapes will be fitted for you as standard. At every stage the team at CI Interiors will keep you fully informed and be happy to listen to and address any feedback that you may have.

No matter what type of industry you work within at CI Interiors they will be more than happy to take a look at what they can do to help you get the space you need, and if your business has specific requirements such as specialist equipment that needs to be installed or essential wiring for phone lines and technical equipment they will be able to include all of this within the initial designs and make sure that you new working area is caters to all your business working practices, helping you to increase employees satisfaction and efficiency.

Creating extra mezzanine flooring as workspace will not only help you save the time and money associated with moving premises it will also give you the opportunity to create a purpose built workspace that is attractive and pleasant to spend time in which will help present a positive and attractive impression to new and potential clients, and be being able to make sure that the things that you really need are included in the plans you can also add extra space such as staff toilets or kitchen areas which will help improve the functionality of your building.

By using CI Interior’s office refurbishment services you can have compete peace of mind that they will take care of every detail for you during the build and will also be able to offer you all the help and advice you may need to keep your business running while the project is completed. They will also be able to offer you all the support you may need if you have any queries at all and will offer a flexible service to help you find ways around any unexpected problems that may occur so you can be certain that the job will be completed to a really high standard and be suited to all you requirements.

So if your business has begun to outgrow the space it currently has why not have a chat with CI Interiors and see if they can help you create more space? As experts in mezzanine flooring and other space creating solutions they have all the experience required to help you make your current premises into the perfect workplace for you.

Commercial & Industrial Interiors are a North East company, who are specialists in the field of internal office building and construction, demountable office partitioning, materials handling and storage systems. If you would like more information then please visit the CI Interiors website today.

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How to optimise your e-commerce store images

t’s likely that your website is optimised for search engines – but are the images?

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If the images on your website aren’t optimised, your ranking on Google won’t be as high as it could be, and this means that you could be missing out on a huge audience of people who would be interested in your products.

If you want to improve your Google ranking, here’s how to optimise your e-commerce store images.

Use text

Search engine bots are very smart, but sadly, they aren’t smart enough yet to read images, so you will need to add text to all of your images so that search engines can ‘see’ them. If you upload an image of a bike that you are selling, for example, you should also add relevant text to the image so that it can be correctly indexed.

This is especially important if you run an e-commerce website, as most of your website comprises of images.

Be careful with your keywords

Images and videos are the future of content marketing, but if you’re not using the right keywords, they won’t be seen by the right people. Remember that people use different keywords when they are searching for images instead of pictures, and tailor your keywords accordingly.

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If you want to find a London SEO agency who can help you create useful and relevant image keywords, check out

Strengthen your technical SEO foundations

You should also make sure that the technical SEO foundations on your website are solid, as if they are weak, you may encounter issues with your images. Start by looking at all of your image filenames, as they need to be relevant to the actual image. This is especially important for product images, so customers will be able to find them through Google search.

Create an image sitemap

An image sitemap can be used by Google search engine bots to map all of the images on your website, and this will help to boost your store images’ online ranking. Make sure you also include relevant metadata, and if you are using a CMS, make sure it will automatically update the image sitemap.

These updates may take a while to make, but they can massively boost your SEO ranking, helping to improve your outreach and engagement, so it is well worth making the changes.

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