Faced with a weakening market and slowing economy, today many property developers and agents must work harder to sell properties, which would have been grabbed up last year by enthusiastic buyers looking to purchase property in rising property prices. Now, with price appreciation suffering, properties that would have once been simple to sell require more time and require smarter marketing. Agents are now looking towards online video and virtual tours to market our listings and our businesses.
Even with the dying real estate market, innovation is running at full speed. Its a brand-new world out there, are you eager to be part of it? While its already a established fact that about 80% of buyers initiate their search on the online, there's still a large demand for inventiveness among real estate Web sites, and this is were online video steps in.
With the start of YouTube and other online video outlets, video is as expected becoming a enormous part of online marketing in real estate. Agents are using it to do property tours. Web sites such as RealtyTube.com.au are becoming marketplaces that join agents and video professionals that stream their video tours for no fee. Some nice options of such a site as Realty Tube Australia include a video player that agents can embed in their Web sites and post video links into forums, blogs and emails.
Gone are the days of scrappy newspaper ads and lifeless floor plans. Brochures are more like magazines, with fashion spreads and interviews. The one thing you can count on for sure a fine print ad can cost you anywhere from $2,000 to $5,000 to place a single picture in a magazine for one time. But by having just one video can put you on hundreds of places on the Internet. In a time when more people are becoming increasingly wary about their advertising budgets, videos may provide one of the paramount sources for a better return on advertising dollars.
With YouTube practically a household name and digicams and video-editing software becoming ever more sophisticated and affordable, digital video is suddenly where the action is. Videos creates opportunities to showcase areas of a property allowing a whole new dimension. With the equipment available today, you don't need to spend big dollars on a camera. You can take shots, hand the content over to someone who can edit for as little as one to two hundred dollars, and make a decent video. It easily beats burning thousands on a one off advert in a magazine to never be printed again.
If you do not have the skills or time, sites such as Realty Tube provides a helpful service of video professionals to help produce your listing.
Also if you are not too concerned about mixed audiences from other video sites, Realty Tube can arrange complete production of your video as well as submit and manage your listing to major video portals such as Google Video, AOL, YouTube, Metacafe and of course their own site Realty Tube.com.au
Video marketing is the way to go. People enjoy to be entertained while they learn and that is what a video will do. Sound and vision combined produces better recall in the minds of viewers. It is known that 90% of people only look over images and text.
I really can see this being the future. It cannot be mediocre quality so make sure the person doing this does a quality production.
The main thing this will bring to your consultancy is a main differentiator and will show prospective vendors a real difference that they can see hear and feel.
Author Resource:-
I feel Realty Tube is a major beginning for a most important hub for marketing real estate.
Video is the upcoming future of the Internet, now there is an opportunity to stay ahead of the crowd and be rewarded the highest help video Internet marketing has to offer.
Times change and so does marketing methods, audio visual is great marketing. We are living in a time where user generated material made for zero budget gets more hits online than a TV show with thousands in budget.
Print This Article
Add To Favorites
