November 1, 2019
Three Elements of a Website That Affect Its SEO
SEO has become a crucial element in the success of any online business. Every business that has a website wants to rank top on search engines like Google, and that is why they are investing a lot into getting the SEO aspect right. Getting quality website design by SEO PARAMARKETING is one of the first and important ways to ensure that the site will rank better.
It is important to understand that SEO is a general term that’s used to refer to methods that are used to optimize a website so that it can rank better. The elements of SEO can broadly be grouped into two; on-page SEO and Off-the page SEO. For your website to rank better, you have to ensure that both the on-page and the off-page SEO are worked. Some common elements of a website that will affect its SEO include:
- Titles and Page descriptions
Every page on a website has a section where you can give a brief description of what it is about. When creating this description, add keywords that you want to rank for inside. Search engines use the titles and page descriptions to rank your site. If your site pages have no description, then create them immediately.
- The site URL
Choosing a domain name is the first and one of the most important factors when building a website. Internet users get to access your site by typing in the URL on their search engines. Search engines factor in the URL of a site when ranking it. You should choose a domain that’s short, easy to remember, and related to your niche. Avoid using URLs that have characters such as hashtags and dashes. You can consult ΕΤΑΙΡΕΙΑ SEO service provides to help you with domain selection if you are not able to do so on your own.
- Keywords and alternate text
Keywords play a crucial role in ranking different pages on a website. Add keywords to your titles, subtitles, page descriptions, and the content on your site. It is however important to understand that overusing the keywords can also cost your SEO; have a moderate keyword density in your website.
Additionally, images without alt texts describing them will lower your SEO. Search engines are not able to understand what photos are about, and the alt texts help in describing what a picture is all about.