November 23, 2017
How to optimise your e-commerce store images
t’s likely that your website is optimised for search engines – but are the images?
If the images on your website aren’t optimised, your ranking on Google won’t be as high as it could be, and this means that you could be missing out on a huge audience of people who would be interested in your products.
If you want to improve your Google ranking, here’s how to optimise your e-commerce store images.
Search engine bots are very smart, but sadly, they aren’t smart enough yet to read images, so you will need to add text to all of your images so that search engines can ‘see’ them. If you upload an image of a bike that you are selling, for example, you should also add relevant text to the image so that it can be correctly indexed.
This is especially important if you run an e-commerce website, as most of your website comprises of images.
Be careful with your keywords
Images and videos are the future of content marketing, but if you’re not using the right keywords, they won’t be seen by the right people. Remember that people use different keywords when they are searching for images instead of pictures, and tailor your keywords accordingly.
If you want to find a London SEO agency who can help you create useful and relevant image keywords, check out https://www.elevateuk.com/.
Strengthen your technical SEO foundations
You should also make sure that the technical SEO foundations on your website are solid, as if they are weak, you may encounter issues with your images. Start by looking at all of your image filenames, as they need to be relevant to the actual image. This is especially important for product images, so customers will be able to find them through Google search.
Create an image sitemap
An image sitemap can be used by Google search engine bots to map all of the images on your website, and this will help to boost your store images’ online ranking. Make sure you also include relevant metadata, and if you are using a CMS, make sure it will automatically update the image sitemap.
These updates may take a while to make, but they can massively boost your SEO ranking, helping to improve your outreach and engagement, so it is well worth making the changes.