Professional writers who write website content must consider search engine optimization (SEO) when creating an article, blog entry or other web writing project.
But search engine optimization can be difficult for less experienced writers who may struggle to employ good SEO techniques when they’re writing online. There are many online SEO courses and SEO consultants out there who claim they can help to teach proper SEO techniques, but taking a course or hiring a search engine optimization company or SEO specialist can be very expensive.
Fortunately, there are an array of SEO tricks that can be utilized by less experienced web writers, website designers and bloggers to improve the search engine optimization of an article, blog, or website content without taking up too much money or time.
I hope you find the following tips and tricks useful if you are seeking help to improve a blog or website’s search engine-friendliness and earning potential.
SEO and Keywords Selection: How Many Keywords are Needed? What’s a “Good Keyword?”
Each blog entry or website page or web article should have between one and three primary keyword terms that should be used in the title, subtitle, subheadings and throughout the writing. Numerous secondary (LSI) keywords should be sprinkled throughout the writing to ensure good search engine optimization.
When choosing your keywords, select terms that are likely to be entered as a search term to find a product or information.
A good keyword is one that will precisely or partially match phrases that are likely to appear as search terms in Google.
Web writers and bloggers can improve a blog entry or website content’s degree of search engine optimization by selecting keywords that have a high search volume.
Google’s AdWords Keyword Tool is designed for advertisers, but website content writers and bloggers can utilize the keyword tool to help determine which keywords that are likely to perform well on Google searches in terms of search volume.
Keyword Placement
Web writers must take keyword placement into consideration. Place the best keywords, i.e. the primary 1 to 3 keywords or variations thereof, in the title, subtitle, headings and subheadings.
To ensure good SEO techniques, bloggers and content providers should also place keywords in strategic locations, such as the beginning of a sentence or paragraph. This will improve the website content’s performance when it comes to the readers, as SEO analysis has revealed that strategic keyword placement keeps readers on the page longer, which translates into a better user experience in the eyes of Google
Using short paragraphs and bullet points, lists, etc. can also improve “readability.”
It’s also important to avoid over-using keywords, as search engines will penalise a website, web article or blog in terms of its performance in Google search results. Most SEO consultants and SEO specialists agree that optimal keyword density is between 1 to 3 percent.
To learn more about keyword placement and how to produce exceptional content, visit Hubspot specialists Concentric.
Improving SEO By Using Internal Links, External Links and Interlinking
Strategic linking methods can improve a website’s or blog’s performance in search engine results, while also driving readership. Embed links using anchor text and link to related articles by the same writer, blogger or internal links to other pages on the same website.
External links should be used with caution, as this will direct readers away from the website or blog. But content producers or web designers must maintain a balance to avoid limiting the site’s usefulness by failing to include external links.
Generating incoming links to a blog, website or web article will also improve SEO. Create incoming links through tutorials, guest posts (use with caution), quality directory links, and if you can get them, authority links.
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